Charlotte's Web, a maker of hemp-derived CBD products, today jointly announced with Major League Baseball (MLB) an exclusive multi-year strategic partnership that opens increased CBD visibility to their professional athletes, fans and communities.
The approval process that brought the two brands together fills a gap in the sports channel for an NSF Certified for Sport portfolio of CBD products for players and consumers.
Major League Baseball now becomes the first major professional sports league to form a sponsorship agreement with a CBD company. Charlotte’s Web is now the first “Official CBD of Major League Baseball.” In June 2022, MLB officially opened the category for the league and its clubs allowing sponsorships with CBD companies that are NSF Certified for Sport.
The partnership celebrates the launch of Charlotte’s Web SPORT – Daily Edge, a broad-spectrum hemp-derived tincture to be Certified for Sport by NSF, the global third-party organization that establishes standards for safety, quality, sustainability, and performance and certifies manufacturers and products against them. Using Charlotte’s Web’s scientific research, Current Good Manufacturing Practices (cGMP), and Certified B Corp principles, Daily Edge underwent independent testing to meet MLB’s scientific benchmarks and no-banned substances policy. Daily Edge, which will feature the MLB silhouetted batter logo on its bottle and is the first product launch from the new Charlotte’s Web SPORT line, which will also include gummies, topicals, and oral sprays.