Cannabis seltzer brand Happi said it will become the first cannabis beverage to launch a fundraising campaign on Wefunder, an online fundraising platform.
Happi is asking for minimum investments starting at $250.
As Happi has expanded its footprint nationally both in-store and online, they've noted how loyal consumers are looking for ways to support independent, female-owned cannabis brands like Happi beyond simply buying product. The launch of this community round of funding gives these Happi early adopters a chance to own a part of a company they care about and to grow with the business.
"As a female-founded brand, we are always striving to improve inclusivity and equity in the cannabis space," said Lisa Hurwitz, President and Co-Founder of Happi. "Many passionate cannabis consumers have been locked out of sharing in the financial success of the category because of sky high investment minimums. We want our Happi consumers to be part of our growth and we can't wait to share our success with our community of Happi supporters."
"As a longtime investor and champion of the cannabis industry, seeing Happi partner with Wefunder to open up investment opportunities to anyone interested in investing is so important," said Wendy Berger, CEO, WBS Equities, LLC, and Founder, Women Backing Women, LLC. "We cannot create an equitable industry without making investing more accessible, so this is a huge step in the right direction."