Mike Tyson and Ric Flair today announced an exclusive partnership with Elevated Labs in New Mexico through Carma HoldCo. TYSON 2.0, a brand founded by the boxer, and Ric Flair Drip, which was co-founded by the pro wrestler, are brands under Carma HoldCo Inc., a house that focuses on cultural icons—Future and Hulk Hogan are also in the company's portfolio.
The initial product offering in New Mexico will include TYSON 2.0's pre-packaged flower, Mike Bite edibles, pre-rolls and vapes, as well as Ric Flair Drip vapes. The companies hope to expand the offerings in the coming months.
Mike Bites are ear-shaped cannabis gummies that pay homage to Mike Tyson's notorious fight with Evander Holyfield in June 1997. Tyson bit off part of Holyfield’s ear during their WBA Heavyweight Championship bout.
In a statement, Tyson said he has long admired the rich culture and spirit of New Mexico, and is thrilled to bring TYSON 2.0 cannabis products to the state. "Our goal has always been to share the healing properties of cannabis with the world, and I'm looking forward to introducing some of our favorite products to the people of New Mexico,” he added.
The products will initially be available at Pecos Valley Production dispensaries across New Mexico, other retail partners are expected to come online as well.
Vitality Extracts, which does business as Elevated Labs, is focused on crafting premium-quality infused products that elevate moments of relaxation, enjoyment and wellness for customers in New Mexico.
