Akerna is an enterprise software company that developed the cannabis industry's first seed-to-sale enterprise resource planning (ERP) software technology, called MJ Platform.
The company recently analyzed data from both medical and recreational cannabis sales and it yielded some interesting results.
According to Akerna, 63.5% of cannabis consumers are male.
The company also found that nearly half of all cannabis users are over the age of 40 (41.85%).
The largest recreational market is adults under age 30 (29%) followed by ages 30-40 (23.3%), 40-50 (14.3%), 50-60 (9.88%), and 9.3% are 60 or older.
On average, cannabis consumers spend around $105.81 per transaction on about three products.
Cannabis flower is the most popular product, accounting for 46.2% of all transactions.
Vape cartridges and pens are second (31.6%), followed by concentrates (11.3%), infused edibles (8.55%), non-medicated (1.27%), infused non-edible (0.82%), and other (0.6%).
Akerna also found that medical consumers, on average, spend more than recreational users.
Additional Cannabis Industry Insights
Medical
- Avg Ticket Size: $118.55
- Avg Basket Size: 3.02
Category Sales:
- Flower – 44.8%
- Cartages / Pens – 33.8%
- Concentrates – 11.9%
- Infused Edible – 7.53%
- Non-medicated – 1.15%
- Infused non-edible - 0.82%
- Other - 0.3%
Gender Sales:
- Male: 62.5%
- Female: 37.5%
Age Group Sales:
- Under 30 – 26.7%
- 30-40 – 29.7%
- 40-50 – 19.5%
- 50-60 – 13.2%
- 60+ - 10.9%
Recreational Use :
- Avg Ticket Size: $69.70
- Avg Basket Size: 2.65
Category Sales:
- Flower – 55.1%
- Cartages / Pens – 19.5%
- Concentrates – 14.3%
- Infused Edible – 8.04%
- Non-medicated – 1.95%
- Infused non-edible - 0.87%
- Other - 0.26%
Gender Sales:
- Male: 68%
- Female: 32%
Age Group Sales:
- Under 30 – 29.0%
- 30-40 – 23.3%
- 40-50 – 14.3%
- 50-60 – 9.88%
- 60+ - 9.3%
- Unknown – 14.2%
