ILGM (I Love Growing Marijuana) today announced the launch of Grow Club—a community designed to "transform home growing from a niche hobby into a cultural movement."
Grow Club equips home growers with the resources including personalized mentorship, accelerator-style cohorts, and monthly gatherings.
"Grow Club is about more than growing plants—it's about cultivating confidence," said Ernst Rustenhoven, CEO of ILGM. "By pairing mentorship with hands-on education, we're lowering the barriers to entry and making home growing accessible to anyone ready to try. This is how ILGM evolves from a trusted seed provider into a true lifestyle brand."
Grow Club includes a mix of digital programming and in-person activations designed to provide support and connection, including:
- Monthly workshops and panels with industry experts
- Hands-on training with live Q&A sessions
- Mentorship matchmaking that pairs beginners with seasoned growers
- Curated online resources for instant learning and long-term guidance
The first official Grow Club event takes place on September 25 at The Artist Tree Lounge in West Hollywood. Led by seasoned growers and cannabis content creators Christina Wong and Jungle Cae, guests will participate in a 90-minute educational workshop, followed by an evening of consumption and networking. Tickets cost $25 and are available now at eventhi.io.
ILGM will also host a pop-up at the Latinas in Cannabis Summit on September 27 at The River in Los Angeles, where it will power the Latinas Love to Grow Lounge. The activation includes a hands-on grow workshop led by Jungle Cae and Ranchera Mami, previewing ILGM's upcoming exclusive drop with Crockett Family Farms while reinforcing Grow Club's mission to establish pathways of empowerment for underserved communities.
