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Weedmaps BLAZE Launching Global Cannabis Product Catalog

It could reduce the need for retailers to manually enter product data.

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iStock/Beton studio

Weedmaps and BLAZE Solutions today announced their strategic partnership that integrates Weedmaps’ product database with BLAZE, creating a Global Product Catalog for BLAZE’s point-of-sale and e-commerce menus. By connecting BLAZE with Weedmaps’ catalog of more than 340,000 unique products, retailers have a reduced need for the manual entry of product data, resulting in greater operational efficiency, accurate and consistent information, and a better consumer shopping experience.

“This global catalog builds on our mission to provide enterprise features that increase operational efficiencies and normalize data across multiple retail locations,” said Chris Violas, CEO of BLAZE. “During development, our product team took a new approach to utilize product data directly from the brands that made them, making Weedmaps the obvious choice for this partnership given their scale.”

“As our industry continues to grow, data standardization ensures retailers have the right products, at the right location, all at the right time, providing them with the ability to standardize and visualize product data so they can appropriately act on it,” said Duncan Grazier, Chief Technology Officer at Weedmaps. “This integration with BLAZE is a significant step forward in our continued collaboration with cannabis technology providers to develop a universal product catalog for operators and cannabis consumers that delivers on breadth, depth, accuracy, and quality.”

Recognizing the cannabis industry’s struggles with the fragmentation of retail data, the Weedmaps and BLAZE catalog integration simplifies the inventory creation process by auto-populating product information including images, descriptions and more. This new feature not only saves time, but also reduces errors from manual data entry, while providing flexibility to modify information like pricing, product tags, potency, and weight variances.

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