Tilray Brands, through its newly formed Tilray Alternative Beverages business unit, unveiled its portfolio of hemp-derived Delta-9 THC (HDD9) beverages to launch in markets across the U.S., beginning in October 2024. Tilray’s lineup of HDD9 drinks include mocktails, seltzers and sparkling drinks made with hemp extracts.
Tilray said it is strategically entering the growing HDD9 beverage category in the U.S. market with a consumer-centric model that targets different occasions across various consumer audiences and price segments. Tilray’s inaugural portfolio of HDD9 brands includes 420 Fizz, Herb & Bloom, Fizzy Jane’s, and Happy Flower. Tilray plans to introduce other HDD9 brands and product categories later this year.
- 420 Fizz seltzer is built off Tilray’s 420 beverage platform and features 5mg HDD9 per can.
- Herb & Bloom, a mocktail, offers a blend of fruit notes infused with 5mg HDD9 per can.
- Fizzy Jane's is a seltzer with 5mg HDD9 per can and three flavors: Blackberry, Blood Orange and Vanilla.
- Happy Flower is inspired by classic cocktails, with a Margarita, a Strawberry Daiquiri, and a Peach Bellini. Each Happy Flower cocktail contains 5mg HDD9 THC per 12oz. can. Tilray will launch Happy Flower in partnership with Emergent Beverage in the Texas and Louisiana markets.
This initial offering is just the beginning of Tilray's strategic approach to capitalize on the demand for alternative adult beverages and the HDD9 beverage market.
