Ascend Wellness, a multi-state, vertically integrated cannabis operator, announced the launch of its reimagined e-Commerce platform including a fully revamped loyalty program, the Ascenders Club. The loyalty program features a four-tiered system designed to reward and engage customers through personalized perks, digital integration, and benefits across all retail channels.
The company said Ascenders Club will resolve many of its customers' pain points – simplifying and enhancing the customer experience with greater value per reward, improved point accrual, and unified redemption across locations. Structured into four tiers — Blue, Gold, Platinum, and the exclusive Legends Club — the program features elevated perks at each level, including special offers, birthday gifts, launch discounts, and priority access to new drops.
Ascenders Club is powered by full-stack Dutchie integration and a new Ascend Dispensary App. These upgrades enable a shopping experience where customers can browse, track rewards, and pay directly through the app using Ascend Pay, a secure, cashless digital wallet solution.
Highlights of the new program and tech stack include:
- Full eCommerce Rollout: This next-generation platform delivers a faster, frictionless shopping experience, featuring an AI-powered recommendation engine to personalize product discovery.
- Ascend Pay: A new payment solution empowering customers to shop and pay online seamlessly — no wallet needed and no waiting in-store, enabling faster and more convenient pickups.
- New Shopping App with Integrated Loyalty: A true one-stop shop. Customers can browse, shop, earn and redeem loyalty points, and pay — all in a single, intuitive interface designed to deepen engagement and strengthen brand connection.
- Revamped Loyalty Program: Engineered to deliver industry-leading value and exclusive perks, this four-tiered program incentivizes spend, boosts retention, and sets a new benchmark for customer loyalty in cannabis retail.
- Legends Club: An invite-only loyalty segment that recognizes and rewards Ascend's most valued customers with unmatched benefits and personalized experiences.
The Ascenders Club officially launched on July 15, with existing customers automatically enrolled into their respective tiers based on purchase history. New customers can join via web, in store or through the new Ascend Dispensary App, available now on the App Store.
