Cannabis wholesale platform Nabis announced the launch of a new premium-tier full-suite wholesaling service for brands, with Bloom, a global cannabis vape brand, as a founding portfolio brand partner.
The companies said that by handing over commercial growth and market access to Nabis, Bloom can focus on building the next generation of vape products, while Nabis combines sales, technology and distribution reach to enable Bloom to scale in the U.S.
The partnership also kicks off Nabis' strategic expansion of its service offerings, introducing tiered solutions designed to meet brands at their current stage and scale alongside them. Curated California brands like Bloom can now tap Nabis for hands-on sales support, adding to the company's existing suite of distribution, wholesale, and financial services.
"We've always cared about one thing: making great products and getting them to our customers. In cannabis, getting on shelves and staying there is complicated. Nabis makes it easy. With their marketplace platform and sales support, we can reach more stores sustainably and provide retailers with better insights to meet consumer demand in real time. That frees us up to do what we do best: product innovation and brand marketing," said Casey Ly, co-CEO and co-founder of Bloom, in a statement
“Bloom is exactly the kind of brand we built this service tier for – deeply resonates with a consumer base, proven scale across multiple markets, and ready to be amplified further. Our longstanding relationships with the largest retail network and technology tools purpose-built for cannabis give them immediate leverage and expansion velocity in California. This partnership is the first step in Nabis' broader roadmap to offer brands service tiers that meet them where they are and grow with them," said Vince C. Ning, CEO and co-founder of Nabis, in a statement.
As part of Nabis’ strategic roadmap to evolve the company and its offerings, it intends to introduce additional service tiers. Nabis’ new sales partner service tier is available in California and is expected to expand its sales infrastructure, including seasoned expertise, new technology-driven sales enablement tools, and brand portfolio of products.
