Indiva, a Canadian producer of cannabis edibles and other cannabis products, is introducing a new value-focused cannabis brand called No Future, which the company has already begun shipping to B.C. and Alberta and is expected to ship to Ontario in September.
No Future is intended to fill a gap in the cannabis marketplace that opened once the ingestible extracts market was eliminated earlier this year. Indiva expects No Future to accelerate the migration of consumers from the illicit market to the legal market by drastically reducing the price per milligram of THC in cannabis edibles and other extract products such as vapes.
No Future will initially launch with four flavors of THC gummies and three varieties of 1.2g 510 vapes.
No Future THC Gummies will be 10mg THC per pack and retail prices are expected to reset the floor price of legal market gummies across Canada, with some stores selling at similar prices per mg of THC as ingestible extracts were sold.
No Future Vapes will be sold in 1.2g 510 thread cartridges and introduced in three great-tasting strains: Sour Tangie (Sativa), Cherry Zlushie (Hybrid), and Hot CKS (Indica). Similar to No Future gummies, Indiva expects this set of products to reset the floor price of legal 1.2g vapes across Canada.
B.C. and Alberta have already begun to receive their first shipments of No Future gummies and Ontario is expected to receive its first shipments in September and be in stock at retailers by October 2023. No Future Vapes have been delivered in Alberta and are expected to land in Ontario on the same timeline as the gummies. Indiva plans for more regions and product launches to come online in the fall and winter of 2023.