Founded in 2017, Sun Theory Holding Co. is a vertically integrated cannabis company based in Denver, Colorado with a mission to evolve the industry through innovative product development, retail environment and experiential design. The company's current portfolio companies include Evergreen Naturals cultivation and processing facilities, retailers like Terrapin Care Station, 3D Salida, Durango Rec Room and the Roots Rx chain, and Dialed In…Gummies.
Sun Theory today announced the appointment of cannabis industry veterans Blythe Huestis as VP of retail and Kevin Schultz as VP of sales. The two newly created positions will provide strategic guidance as Sun Theory continues to support the growth of its existing portfolio companies, identify new acquisitions and position the company for national expansion. Both Huestis and Schultz will report directly to Sun Theory Chief Executive Officer Connor Oman.
Blythe Huestis has cannabis retail experience spanning seven states and a long-running track record as a retail operator, advocate and thought leader. In her new role, Huestis will leverage her experience to fortify and invigorate operations across Sun Theory's retail portfolio. Prior to joining Sun Theory, Huestis served in a variety of high-level retail positions at cannabis operators across the United States, including at Terrabis, LivWell Enlightened Health and Jushi Holdings.
Kevin Schultz is a seasoned entrepreneur and cannabis industry leader with a track record in pioneering supply chain innovations within the hemp and cannabis sectors. Known as an executive leader and innovator in logistics, Schultz will leverage his expertise in adapting to the industry’s constantly changing dynamics to help innovate and expand the sales efforts across Sun Theory's portfolio.
Prior to joining the company, Schultz was co-Founder and president of 357 Hemp Logistics, playing a pivotal role in establishing domestic and international transportation networks critical to the industry's growth and longevity. Schultz also served as vice president at Verano Holdings, where he strategically integrated cannabis supply chains to maximize sales impact. He also helped develop and launched B2B wholesale divisions for PharmaCann, contributing to the company’s national expansion as a leading cannabis operator.
