Green Monke, a hemp-D9 THC beverage brand, has appointed David Paterson, former president at Canopy Growth Canada, as special advisor to the board.
Green Monke said it is at a tipping point in the development of its business as it continues to have success and growth in its U.S. and Canadian markets with new product launches, growing retail success, and an ever-expanding distribution map.
Paterson joins Green Monke with more than 15 years of experience spanning the cannabis, beverage, and consumer packaged goods industries. Most recently, Paterson was president of Canopy Growth Canada, where he oversaw commercial, operational, and go-to-market activities across Canopy’s recreational and medical brands. He previously served as chief commercial officer at Indiva and VP consumer sales and trade marketing at Aurora Cannabis. Earlier in his career held leadership roles at The Beer Store, TravelBrands Inc., and Major League Baseball Canada.
Paterson’s appointment underscores Green Monke’s confidence in the hemp THC beverage sector. The category is rapidly gaining traction with consumers seeking flavorful, better-for-you alternatives to alcohol.
Green Monke USA was founded in 2022 by St. Peter’s Spirits.
