Fernway, a recreational cannabis vape brand in Massachusetts, has announced the Fernway Recycling Program, a green initiative to accompany the launch of its new Traveler vape.
The company said it's the first cannabis vape hardware recycling program offered in Massachusetts and that it creates a way for consumers to minimize waste and prioritize sustainability. Customers who purchase a Fernway Traveler at a licensed dispensary can bring their finished Traveler back to the dispensary and deposit it in a secure Fernway Dropbox. Fernway will then coordinate the retrieval and recycling of empty Travelers through its partnership with GAIACA, a provider of compliant solutions for cannabis waste.
"We always put the customer first when we develop new products, so we're thrilled to make it easy for our customers to easily recycle their Travelers and join the conversation around sustainability in the cannabis industry," said Fernway CEO and co-founder Kit Gallant. "When vapes are marketed as 'disposables', that's a problem. It encourages people to throw them in the trash, which creates environmental waste. The vast majority of our customers say that wastefulness is the single biggest hesitation they have about vaping, and it doesn't have to be that way. The customer no longer has to choose between having a great cannabis experience and being environmentally conscious. So as part of our launch of the Fernway Traveler, we created the Fernway Recycling Program, and that's why we say that Traveler is not a 'disposable' - it's a 'recyclable.'"
The Fernway Traveler and the Fernway Recycling Program will be rolled out to dispensaries statewide starting in July 2022. The company's products are currently carried by more than 160 dispensaries.