Woodstock Goods, the official hemp-derived THC beverage brand of the iconic 1969 festival, is launching statewide in Connecticut through a new distribution partnership with Connecticut Distributors, Inc. (CDI). Beginning April 7, the brand will be available at retailers across the state including all locations of BevMax, Total Wine & More, and independent retailers. Consumers can also order online for home delivery, a first in Connecticut, made possible through a pilot partnership with Bevstack.
Connecticut's regulatory framework limits hemp-derived THC beverages to 3mg per serving, making Woodstock a natural fit as a brand built around low-dose, approachable formulations with bold flavors and functional benefits.
Woodstock enters Connecticut with three 2.5mg flavors, each formulated with minor cannabinoids and adaptogenic botanicals:
- Citrus Spritz (Laugh) — 2.5mg THC, 2.5mg CBC, 2.5mg CBG + Lion's Mane, Reishi
- Yuzu Ginger (Chill) — 2.5mg THC + 10mg CBD, 2.5mg CBC + Cordyceps, L-Theanine
- Dark Berries (Dream) — 2.5mg THC + 10mg CBD, 2.5mg CBN + Reishi, L-Theanine
Each variety is lightly sweetened, has 50 calories, and was formulated for a fast onset of approximately 15 minutes. All Woodstock products are made in the USA with 100% ingredient traceability, and suggested retail price of $14.99 MSRP (before tax) for each 4-pack.
Together with CDI, Woodstock's launch strategy incorporates 50 in-store sampling events per month, as their elevated flavors consistently win over first-time drinkers and set them apart from other hemp-derived THC brands.
"We built these drinks for people who want a smarter alternative to alcohol — something functional, low-dose, and crafted for flavor. The low-dose hemp beverage category is growing fast, and we've seen strong early traction across the Northeast. Connecticut is already proving that out, and CDI gives us the reach and relationships to make the most of it." — Richard Lee, CEO, Woodstock Goods
"Adding Woodstock to our portfolio brings a culturally iconic brand to our retail partners, backed by high-quality liquid and meaningful differentiation. As interest in alternative social beverages continues to grow, Woodstock offers an innovative option that resonates with today's discovery-driven consumer — and we're proud to help bring it to Connecticut." — Chris Rundstrom, Business Manager, THC Beverages, CDI
