CannabCo Pharmaceutical said its odorless cannabis pre-roll product is now stocked, ordered or being onboarded by more than 300 licensed Ontario cannabis retailers, only months after its launch.
The Ontario rollout includes select locations operating under established retail banners such as Spiritleaf, True North Cannabis Co., Discounted Cannabis, FIKA, One Plant, Tokyo Smoke, HighLife Cannabis and Sessions Cannabis, together with some smaller chains and independent retailers.
"When we first announced odorless cannabis, the immediate question was whether it was real," said CannabCo President and CEO Mark Pellicane in a statement. "Today, the conversation has shifted to retailer availability and broader distribution."
"Odourless OG" launched in Ontario in June 2026 as five 0.5-gram pre-rolls, with THC levels approaching 32 percent. It is available to licensed retailers through the Ontario Cannabis Store's Flow-Through distribution program.
The company said it was developed through selective breeding and cultivation practices to produce cannabis that is virtually free of the traditional cannabis smell during storage and consumption. The cannabis contains no added fragrances or odor-masking agents.
Independent comparative testing by Scentroid found that CannabCo's cannabis produced substantially less measured odor than regular cannabis under controlled conditions, including during combustion.
"The smell of cannabis is unmistakable and can be particularly noticeable in condominiums, apartments and other shared environments," Pellicane said. "Odorless Cannabis was developed to substantially reduce that characteristic smell while remaining a genuine cannabis product."
CannabCo said it is supporting the Ontario rollout through direct retailer outreach, product education and budtender training. The program is designed to help retail teams understand the product and accurately explain what differentiates it.
It's now preparing for additional provincial distribution, subject to regulatory approvals, provincial listings, production capacity and distribution arrangements.
