Naturae, a GMP-certified, New York-based company working in cannabis and hemp extraction since 2017, announced a company rebrand. Taking on the name of its top-selling house brand, Jaunty, the new moniker is indicative of the company’s consumer-oriented approach to production.
“Jaunty has been part of New York’s licensed cannabis market since day one. As an independent home-grown brand, Jaunty has become the core part of our business that adult consumers recognize and can rely on for premium, quality products that are approachable, affordable and fun,” said CEO and Co-Founder Nicolas Guarino, who is also an industry advocate as a co-founder of the Empire Cannabis Manufacturers’ Alliance. “Rebranding the entire company as Jaunty is a natural fit.”
Jaunty is both the largest producer of CO2-extracted cannabis oils in the state and is the maker of solventless products that close the gap between flower and oil.
In addition to the renaming of the company, which is licensed for all supply chain activities in New York’s adult-use THC market outside of retail, all of its products previously marketed under the brand names of Rezinators (full-spectrum gummies and live rosin vapes) and Jumbodose (full-spectrum tinctures) will rebrand under the Jaunty moniker.
This month, Jaunty will also debut its "Ratio" vape line, featuring new hardware and a unique blend of THC and minor cannabinoids for a range of tailored experiences.
The company will also begin production on new solventless hash and live resin products, set to launch later this year and include vapes, gummies and tinctures.
As the New York licensed industry continues to evolve and expand, so has Jaunty, which is the state’s second highest grossing vape brand with over $10 million in retail sales and representing 9.2% of all sales in the category, according to Headset data (year to date). Jaunty products also make up the top four best-selling vape SKUs in the New York state market with Pineapple Express, Blueberry Kush, Amnesia Haze, and Sour Diesel 1-gram cartridges. Jaunty brand products are currently distributed in approximately 80 percent of the licensed dispensaries across the state.
