Today, technology-driven cannabis distributor Nabis announced an exclusive new partnership with Pabst Labs to distribute Pabst Blue Ribbon Cannabis Infused Seltzer across California.
Pabst Labs is a company founded by a group of cannabis beverage experts and former Pabst Brewing Company employees who were granted the rights to create a line of cannabis-infused drinks under the Pabst Blue Ribbon brand.
Pabst Labs is looking to break industry ground with the launch of its cannabis infused flavored seltzer, which includes 5 mg of THC per can.
Through this agreement, Nabis will be the exclusive distributor of Pabst Blue Ribbon Cannabis Infused drinks in California until 2021. By partnering with an established distributor familiar with navigating the logistical constraints of a variety of cannabis products, Pabst Labs can focus producing the beverages.
Distributing beverages in the cannabis space presents many unique challenges because the industry has yet to widely adopt the equipment necessary to store or transport beverages. Nabis is investing heavily in its distribution infrastructure and software platform to ensure that the new product category becomes accessible to a larger pool of cannabis consumers.