BellRock Brands, a multi-state cannabis operator, has announced today several changes to management.
The company said Kavi Bhai, BellRock's Chief Financial Officer, is leaving the company. However, he has agreed to provide consulting services to the Company during the next few months to ensure a smooth transition for his replacement.
As a result of the change, BellRock has tapped West 4th Holdings, a management consulting firm founded by Zachary Venegas and Scott Ogur. Venegas' most recent cannabis venture was his role as founder and CEO of Helix Technologies, a software-as-a-service/reg tech platform that addressed asset protection and compliance in the cannabis market, which he sold to Forian.
Ogur has been appointed as the Interim Chief Financial Officer effective immediately. He has worked in several cannabis ventures including a recent tenure as a director and CFO of Helix Technologies.
"We are very excited to engage West 4th and add Scott and Zac to BellRock's management team. Scott's seasoned background in finance, operations and his knowledge of the cannabis industry will help ensure BellRock's success for the future. One of BellRock's primary goals is to have its cease trade order revoked as soon as possible. Appointing Scott will be an integral part to accomplishing this," said Brian Jansen, BellRock's President and CEO. "In addition, the experiences and guidance of Zac will expedite BellRock's path to free cash flow positive."
BellRock's cannabis brands include Mary's Medicinals, Dixie, Rebel Coast and Défoncé. BellRock's CBD portfolio includes the brands Mary's Nutritionals and Mary's Tails. With 7 brands and over 200 SKUs, BellRock reaches nearly every key consumer group and has a manufacturing and distribution footprint that currently spans nine states.