HighBridge Premium and Belushi's Farm announce the launch of their collaboration: Majical Ice TeaZ. Over a year in the making, this suite of teas introduces three unique beverages, branded as "HighBridge Premium & Belushi's Farm" and marketed under the name Majical Ice Teaz.
These low calorie, Delta-9 THC infused drinks are true to the traditions of Jim Belushi's Chicago heritage and will initially be available in three sophisticated flavors with varying concentrations of THC and other active ingredients. The lineup includes: "Earl of Blues," an Earl Grey tea with bergamot and clove; "Chai-cago," a combination of Chai and black teas with star anise; and "Raspberry Calmer," (our take on the traditional ice tea/lemonade) with White tea, raspberry, lemonade, and a hint of mint. The Majical Ice TeaZ are expected to be available in November, in time for Thanksgiving and the holiday season.
"We first met HighBridge Premium about a year ago and were interested in their Multi-State Operation and ability to scale premium, wonderful tasting products through traditional retail. What started as conversation and a causal relationship, became this co-branding collaboration, which is our first foray into the Hemp Delta-9 infused beverage arena," said Gregg Steinberg, CEO of Belushi's Farm. "Our mutual goal of making high quality, premium products shines through and makes the Majical Ice TeaZ truly unique."
"HighBridge is excited about the launch of the Majical Ice TeaZ, which adds a significant advancement in our multi-state business model," according to James Hunter, CEO of HighBridge Premium. "Pre-production interest amongst our distributors is very high and will allow HighBridge to accelerate its market penetration throughout the U.S. A special thanks to our Lab partner, Ocean Blue Innovations, for its efforts in helping us find the perfect formulations."
Majical Ice TeaZ will be introduced in select states in Q4 and by Q1 of 2025 is expected to be available in up to 15 states. HighBridge also announced that it has contracted with Surly Brewing in Minneapolis to become its national production center. "As we segue to the new Surly facility, the production and distribution processes becomes more efficient and increases capacity to support the market expansion," added Hunter.
Belushi's Farm and its "Belushi's Farm" and "Blues Brothers'" brands are iconic in the cannabis industry and available in over a dozen states across the US. HighBridge Premium specializes in the creation of beverages containing Hemp derived Delta-9 THC. Its current catalog of 10 products continues to expand as additional products work their way through R&D.
The parties look forward to developing and co-branding more products under the name and style of "HighBridge Premium & Belushi's Farm."
"Our shared commitment to quality in our products, as well as our philosophies of education and philanthropy are at the heart of this relationship. This is an example of how working together can promote the acceptance of cannabis for medical, social, and recreational benefits, as we push to legalize and legitimize the entire cannabis community," said Jim Belushi, Owner of Belushi's Farm. "We are excited to have HighBridge join our adventure as we continue to "chase the magic!"
