Former NFL running back Ricky Williams’ cannabis and lifestyle brand Highsman has released its newest product, HIT STICKS, in Massachusetts.
HIT STICKS’ single-use design features a prefilled ceramic bowl and an insulating cardboard mouthpiece.
“As an athlete who values performance, I wanted to create a product that not only delivers potency but also fits seamlessly into any lifestyle — whether you're at a tailgate or relaxing after a long day,” said Highsman Founder Ricky Williams. “Now sports enthusiasts don’t have to struggle with a limp joint while tailgating in the rain or fumble an infused pre-roll with wet winter gloves on a mountainside — HIT STICKS are there to deliver convenient, potent and low-cost puffs wherever they are.”
HIT STICKS are available in three varieties: solventless rosin-infused flower, distillate and terpene-infused flower, and high-quality flower only. They're made and packaged with recyclable and natural materials.
“Our fans rely on us to provide high-quality, innovative cannabis products that blend seamlessly with their lifestyles,” said Highsman Chief Executive Officer Reid Stewart. “With up to 50%+ THC potency, HIT STICKS is the pound-for-pound value champion of single-use cannabis products. We’re thrilled to introduce the latest product in our lineup that prioritizes consumer preferences and enables our loyal customers to light up a hit that never misses.”
HIT STICKS launched in Massachusetts on February 18th and will be available across the state in partner locations
