Curaleaf today announced the latest addition to its brand portfolio, Anthem, a pre-roll brand that the company said is inspired by brands of the past and rooted in American innovation. Anthem's 10-pack of 0.35g pre-rolls is now available in New York, Illinois, Massachusetts, and New Jersey. In April, the signature 10-pack will also be in stores across Arizona, and Florida, including the launch of a 5-pack of 0.35g pre-rolls in Florida. Additional expansions to the product lineup are expected this summer.
Curaleaf said the pre-rolls are uniquely designed with a cylindrical style and a flip-top box.
"Cannabis is America's crop. From seed to sale, nearly every aspect of growing, processing, and manufacturing our state legal cannabis products is uniquely crafted by people and materials right here in the United States. And it's sold right back into the state it was grown in, with job opportunities and tax contributions directly impacting local communities," said Curaleaf CEO Boris Jordan. "Anthem pre-rolls offer the ideal mix of vintage Americana and contemporary taste for the modern cannabis consumer. From high-quality curated flower blends to impeccable, discreet packaging design, no detail has been overlooked. Anthem makes a statement that America's cannabis industry is forging ahead and continuing to innovate, despite regulatory hurdles that must change to allow this highly regulated market to truly thrive."
Anthem is the latest addition to Curaleaf's portfolio of brands, including Select, Grassroots, Reef, Find, Zero Proof and The Hemp Company.
