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Report: 420 Cannabis Sales Set All-Time High

The holiday set a new record for most dollars spent in single day.

420 Akerna
Akerna

Akerna today announced that cannabis sales on April 20, 2022 (420), broke all previous cannabis retail records, amassing $154.4 million in adult-use and medicinal sales.

The previous high was set on 420 last year, when sales brought in nearly $112 million. Sales in 2022 experienced 38.1% growth over last year. Over the long holiday weekend, from Friday, April 15, 2022 through Wednesday, April 20, sales reached $485.3 million.

To put that into perspective, the Iowa Alcoholic Beverages Division recently reported the state's largest year of liquor sales ever, which surpassed $400 million for the first time. The U.S. cannabis retail industry brought in more sales in just six days than Iowa did for liquor sales in a record-breaking year.

Retail sales for female shoppers also continue to trend up as women accounted for more than 40% of total 420 sales for the first time on record.

420 By the Numbers:

Category sales:

  • Flower – 48.11%
  • Cartridge/Pens – 31.66%
  • Concentrates – 11.63%
  • Infused Edibles – 6.87%
  • Infused Non-Edible – 0.71%
  • Non-Medicated – 1.01%

Sales by demographic:

  • Men - 59.93%
  • Women - 40.07%

Sales by age groups:

  • Under 30 – 28.38%
  • 30-40 –30.43%
  • 40-50 – 19.92%
  • 50-60 – 11.49%
  • Over 60 – 9.78%

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