Pineapple Consolidated, a Los Angeles-based cannabis retailer, is rolling out a comprehensive compensation and career development plan.
As part of this commitment, the company has increased the minimum wage for its budtenders to $19 per hour while also providing a comprehensive insurance, benefits, and retirement package. In parallel, PCI has created an employee development plan which includes both a formal pathway for internal career advancement, and a continuing professional education program sponsored by the company.
“Our front-line workers are Pineapple Express’ connection to the consumer, so we want to reward their hard work and dedication,” said Marco Rullo, CEO of PCI. “As a company, we are always looking for ways in which we can cultivate a supportive work environment, strengthen our cultural competency, and provide opportunities for growth and development.”
“We are extremely excited about this new initiative, especially in today’s highly-competitive dispensary environment, where budtenders are culture carriers for the Pineapple Express brand,” continued Rullo. “That first experience when walking into one of our stores is a pivotal moment for our guests. It’s when our budtenders’ level of knowledge and hospitality help Pineapple Express rise above the competition. When our guests leave the store with a product they love, we know we’ve earned a customer for life.”