Headset, the leading provider of market intelligence and analytics for the retail industry, today announced the launch of its new E-Commerce Data Feed, a powerful expansion to its platform. This new data set builds on Headset’s gold-standard point-of-sale (POS) integrations while incorporating hyperlocal e-commerce menu data—offering brands and retailers unprecedented visibility, accuracy, and tactical insights to grow their business.
Since its launch, Headset has become the industry’s most trusted data asset, providing market intelligence and vendor-managed and retailer-supported inventory data through direct integrations with close to 4,000 point-of-sale retailers. With the new inclusion of 7,000+ retailers e-commerce web-derived data, Headset now has close 11,000 total unique data sources. By delivering unparalleled accuracy and consistency, Headset has established itself as the gold standard for market measurement and retail support.
With the expansion into e-commerce/web data, Headset now extends what’s possible:
- Hyperlocal Market Intelligence: Access real-time, e-commerce derived sales and pricing insights across 7,000+ retailers
- Actionable, Tactical Data: Identify gaps, optimize pricing, and uncover premium distribution opportunities.
- Competitive Benchmarking: Track retail velocity, performance, and market position against competitors with unmatched precision.
- Broader Coverage: Available across all legal markets, including both recreational and medical jurisdictions, ensuring comprehensive access to retail trends.
Headset is the only provider that combines retailer-verified directly connected point-of-sale data with expansive e-commerce coverage, giving customers:
- Breadth + Depth: A unique network of thousands of direct dispensary POS connections, the gold standard when it comes to data accuracy, combined with expansive e-commerce web-sourced coverage that unlocks the widest market reach with disaggregated analytics on store performance across any market.
- AI-Powered Analytics: Next-generation insights and tools, such as order generation, that surface opportunities and drive action.
- Unique Metrics: Proprietary measurements like Retail Velocity, helping brands understand true performance at the store level.
- Market Coverage Leadership: With close to 11,000 unique data sources, covering 50 distinct markets across the U.S. and Canada—more than any other provider—Headset delivers comprehensive coverage of every legal cannabis market both medical and adult-use across the USA and Canada
“Retailers and brands need both the depth of POS data and the breadth of e-commerce web-sourced insights to succeed in today’s competitive landscape,” said Cy Scott, CEO at Headset. “With Bridge Nexus, we’re delivering the industry’s most complete view of the market—helping our customers outperform the competition, win premium distribution, and drive smarter growth.”
