CULTA, a Maryland-based cannabis company, today announced the appointment of Joseph Andreae as CEO.
"Having grown up in the greater DMV area and having spent a lot of time in Maryland, I know firsthand how special this state is, and that includes its cannabis industry," said Andreae. "CULTA is truly an embodiment of this and the dedicated Marylanders who keep the engine running day-in-and-day-out, and I look forward to having the opportunity to play a role in further shaping this brand and cementing our position as a leader in this fast-growing East Coast market."
Prior to joining CULTA, Andreae served in leadership roles at several vertically integrated cannabis companies including Story Cannabis, Glass House Brands, and NorCal Cannabis Company.
In this new role, he will prioritize further building an experienced leadership team with a deep knowledge of the legal industry and the local community, leveraging CULTA's infrastructure to drive product development and quality improvement, maintaining a strong company culture and brand identity, and differentiating from competitors through fresh company values that prioritize investments in their staff and customers, cultivation with integrity, and elevation of the perceptions of cannabis and its benefits.
