Josh Kesselman, founder of the RAW brand of rolling papers and smoking accessories, has announced plans to open the RAW Factory Living Museum in the summer of 2027, giving visitors an immersive look at the history, craftsmanship, and future of rolling papers production.
Kesselman revealed the project in a video shared to his Instagram, where he gave followers a first look at the restored historic factory, thought to be around 100 years old, that will serve as the museum's home. Located in the city of Alcoy, Spain, on the edge of the old Serpis River, the building sits in a region long associated with rolling paper manufacturing and is being transformed into an interactive experience celebrating the art of rolling papers.
Kesselman's family is moving many of their old historic machines into the building and inviting rolling paper collectors to display their collections on the walls (next to Josh Kesselman's collection, of course). The public will soon be welcome inside, to see the history first-hand and to join the factory artisans who will be helping them make their own booklets using the old techniques.
"You're gonna have a chance to make your own booklets here by hand," said Kesselman as he showed off the site of the museum. "It's for the past, present, and future of rolling in paper," he said.
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