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The Parent Company Launches New Cruisers Brand

Cruisers promises to offer budget pricing for various cannabis products in all key categories.

The Parent Company

The Parent Company today announced the exclusive launch of Cruisers, a new brand that combines the company's existing brands, Fun Uncle and DELI.

Cruisers launches statewide in California on March 22, with availability in all The Parent Company-owned retail locations. 

Cruisers promises to offer budget pricing for various cannabis products in all key categories, including distillate and live resin vapes, whole flower, gummies, and pre-roll products, including the debut of Cruisers' new infused pre-rolls.

Cruisers' new vape products use the same unique formulas and flavors as Fun Uncle.

"I am thrilled to announce the launch of Cruisers. Combining Fun Uncle and DELI, which are two of our most beloved and disruptive brands, Cruisers will continue to feature  high-quality products at a competitive, value price point. In our retail locations, Cruisers will be the best priced offering in every category it plays in," said Troy Datcher, CEO & Chairman of the Board at The Parent Company. "The new brand name was inspired by Fun Uncle "Cruisers" Vapes, which quickly became the #1 selling vape in the value segment. As we continue to prioritize building our portfolio of top-tier brands, we are committed to serving our customers' most essential needs through innovative and consistent brands."

To celebrate the launch of Cruisers, the Company will host "All Fun Fridays" in-store activations at Caliva San Jose, Varda Pasadena, Calma WeHo, and Coastal Santa Barbara starting on Friday, March 24th. All Fun Fridays run every Friday from March 24th through April 14th and will feature branded swag giveaways and in-store promotions.

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