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Socrates Rosenfeld: How to Build a Digital Foundation for an Entire Industry

Jane Technologies has a chance to organize an entire industry's wealth of information before Google and Amazon.

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This week, Socrates Rosenfeld, CEO and co-founder of Jane Technologies, joins the Cannabis Equipment News podcast to discuss his plans to organize an entire industry's wealth of information before Google and Amazon.

Socrates Rosenfeld is an army veteran and MIT graduate who, in the pursuit of finding himself, found a career in cannabis. 

Around 2017, he launched Jane Technologies while driven to protect the integrity of the plant with data. He says, "Cannabis isn't a commodity; it's not about getting high, it's about getting well." He hopes that his platform, a leading e-commerce solution used by nearly 3,000 dispensaries in 39 markets, will be the foundation upon which the industry grows for generations. 

In this episode, Rosenfeld also discusses: 

  • How he found a career in cannabis in a pursuit of truth. (18:31)
  • How he founded Jane Technologies with a core of friends and family. (20:44)
  • The early days at Jane, including an opening day with zero orders. (23:00)
  • How Jane Technologies has evolved to help brands and retailers become more efficient and improve marketing. (29:45)
  • Jane's biggest contribution to the industry, which is the chance to organize an entire industry's wealth of information before Google and Amazon. (34:03)
  • The launch of Jane's new point-of-sale solution. (38:20)
  • Growth strategies that operators can use to move forward during a stagnant market. (45:24)
  • How to take data and make insights for the consumer. (49:40)
  • How he plans to prevent Jane from becoming the DoorDash of cannabis. (53:00)

Please make sure to like, subscribe and share the podcast. You could also help us out by giving the podcast a positive review. Finally, to email the podcast or suggest a potential guest, you can reach David Mantey at [email protected].

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