CEN at MJBizCon: Cannabis Consumers Are Looking for Quick & Easy Products

Synergy Innovation makes products that dispensaries want to sell and consumers want to use.

Shauntel Ludwig is the CEO of Synergy Innovation & Distribution, a house of brands that includes Eyce Silicone and DaVinci Vaporizers. 

Ludwig says the industry is moving toward convenience, with consumers looking for products that are quick and easy, like fast-acting edibles and simple inhalables. While it is sometimes difficult to keep up with the cannabis industry's fast pace of change, she says Synergy has the right staff and tech stack to make it happen. 

"We don't just OEM our products," Ludwig says. "We'll never take a design from somebody else and slap our brand on it." She stresses that every product in the Synergy portfolio is crafted from care, designed from the ground up and manufactured using premium materials. The company also conducts rigorous product safety testing because it wants to create products that dispensaries want to sell and consumers want to use. 

Synergy is gearing up for several new product launches this year. Beginning in May, the company plans to release new convection-style products for concentrates and flower.

The Cannabis Equipment News (CEN) team recently traveled to MJBizCon 2024 in Las Vegas from December 4 through December 6. At the show, we interviewed leaders from nearly every aspect of the industry. We didn't have time to interview everybody, so if we missed you, please reach out to [email protected]. MJBizCon 2025 is scheduled to be held from December 2, 2025, through December 5, 2025, at the Las Vegas Convention Center.

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