Eric Sorensen

Director of Multimedia

[email protected]

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Eric Sorensen is the director of multimedia at Industrial Media.

When Edibles Are Made with Science, They Can Replicate Great Results

When Edibles Are Made with Science, They Can Replicate Great Results

April 9, 2026

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Cresco Labs Closes Deal for 9 Pennsylvania Dispensaries

September 2, 2026

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Aurora Cannabis Urges Shareholders to Reject Curaleaf Hostile Takeover

September 2, 2026

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Minnesota Gets Its First Lab Fully Dedicated to Cannabis and Hemp Testing

September 1, 2026

When Edibles Are Made with Science, They Can Replicate Great Results

When Edibles Are Made with Science, They Can Replicate Great Results

Edibles are the easiest way to consume cannabis, but they can be the hardest way to experience the plant.

April 9, 2026

Grownrouge2tn

Sarah Strickler: Bucking Trends to Focus on Growing High Quality, Low Cost Cannabis

It's a hard temptation to resist.

June 19, 2026

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Jon Marshall: Every Day in Cannabis Is 'Chaos'

But given Marshall's experience fighting forest fires and forecasting avalanches, it's pretty chill.

April 24, 2026

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George Jage: The Cannabis Tradeshow Business Is Changing

How he built MJ Unpacked to make cannabis industry events fun again.

April 10, 2026

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Dr. Allison Justice: I've Never Encountered a Plant This Special

Addressing the challenges growers face every day—and the ongoing myths about the cannabis plant.

April 3, 2026

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Brian Adams: The Industry Is Up Against Some Formidable Foes At the Moment

And to combat these foes, stakeholders must run ethical operations and get rid of the bad actors tainting the industry.

March 20, 2026

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Jon Spadafora: When Edibles Are Made with Science, They Can Replicate Great Results

Edibles are the easiest way to consume cannabis, but they can be the hardest way to experience the plant.

March 13, 2026

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Lüt Wants to Take Cash Out of the Whole Cannabis Equation

So, how does it work?

February 9, 2026

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How to Make Sure You're Not Buying the Million-Dollar Doorstop

Omega understands that "cash is king" for operators.

February 9, 2026

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This Physicist Says He May Have Forever Changed Grow Lights, Cannabis Storage

It's a new technology, but a growing number of operators are using it.

January 30, 2026

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Jason Pickle: The Best Way to Make a Cannabis Beverage

And when is big beverage getting into the game?

January 30, 2026

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The Telti Foundational Robotics System Is Built for Unstructured Assembly, Ideal for Cannabis Applications

Unveiled at MJBizCon 2025, the new Stardust 2.0 offers a 20% speed boost, while the AI-powered Telti system aims to solve the industry's complex packaging bottlenecks.

January 28, 2026

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These Fans Eliminate Micro Climates, Balance Temperature & Humidity for Growers

Airflow is everything and it's still one of the least considered factors for cultivators.

January 27, 2026

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Calyx Leans on Cannabis Curing Science to Make Packaging That Preserves Terpenes, Maintains Weight

Cannabinoid and terpene degradation remain some of the biggest problems in the market.

January 23, 2026

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Caroline Riggs: The Competitive Advantage of Being a Single State Operator

How Copper State Farms improved customer retention and loyalty programs and increased transaction size, driving top line revenue.

January 23, 2026