Eric Sorensen

Director of Multimedia

[email protected]

Bearded man in black hat holding camera tripod over shoulder

Eric Sorensen is the director of multimedia at Industrial Media.

Dr. Allison Justice: I've Never Encountered a Plant This Special

Dr. Allison Justice: I've Never Encountered a Plant This Special

April 9, 2026

Orange prescription bottle with cannabis flower buds spilling onto dark wood surface

Beshear Says Medical Cannabis Now Available Across All Kentucky Licensing Regions

October 16, 2026

Banknotes with security features illuminated by sunlight, partially shaded by green leaves

Aurora Is 'Actively Exploring Strategic Alternatives' to Curaleaf's Takeover Bid

October 15, 2026

Steam train traveling through vibrant red and blue tulip fields at sunrise with mountains in the distance

Glass House Gets Key Certification as It Readies International Cannabis Supply

October 14, 2026

Brian Adams: The Industry Is Up Against Some Formidable Foes At the Moment

Brian Adams: The Industry Is Up Against Some Formidable Foes At the Moment

To combat these foes, stakeholders must run ethical operations and get rid of the bad actors tainting the industry.

April 9, 2026

Sarah Strickler: Bucking Trends to Focus on Growing High Quality, Low Cost Cannabis

It's a hard temptation to resist.

June 19, 2026

Jon Marshall: Every Day in Cannabis Is 'Chaos'

But given Marshall's experience fighting forest fires and forecasting avalanches, it's pretty chill.

April 24, 2026

George Jage: The Cannabis Tradeshow Business Is Changing

How he built MJ Unpacked to make cannabis industry events fun again.

April 10, 2026

Cannabis Equipment News promotional image featuring female scientist with laboratory equipment and cannabis plants

Dr. Allison Justice: I've Never Encountered a Plant This Special

Addressing the challenges growers face every day—and the ongoing myths about the cannabis plant.

April 3, 2026

Brian Adams: The Industry Is Up Against Some Formidable Foes At the Moment

And to combat these foes, stakeholders must run ethical operations and get rid of the bad actors tainting the industry.

March 20, 2026

Jon Spadafora: When Edibles Are Made with Science, They Can Replicate Great Results

Edibles are the easiest way to consume cannabis, but they can be the hardest way to experience the plant.

March 13, 2026

Lüt Wants to Take Cash Out of the Whole Cannabis Equation

So, how does it work?

February 9, 2026

Smiling professional woman at industry conference with Omega Equipment backdrop

How to Make Sure You're Not Buying the Million-Dollar Doorstop

Omega understands that "cash is king" for operators.

February 9, 2026

Smiling senior professional in glasses and cap at business conference

This Physicist Says He May Have Forever Changed Grow Lights, Cannabis Storage

It's a new technology, but a growing number of operators are using it.

January 30, 2026

Jason Pickle: The Best Way to Make a Cannabis Beverage

And when is big beverage getting into the game?

January 30, 2026

Tech professional with glasses smiling in office setting

The Telti Foundational Robotics System Is Built for Unstructured Assembly, Ideal for Cannabis Applications

Unveiled at MJBizCon 2025, the new Stardust 2.0 offers a 20% speed boost, while the AI-powered Telti system aims to solve the industry's complex packaging bottlenecks.

January 28, 2026

Smiling professional in black shirt with corporate graphic background

These Fans Eliminate Micro Climates, Balance Temperature & Humidity for Growers

Airflow is everything and it's still one of the least considered factors for cultivators.

January 27, 2026

Calyx Leans on Cannabis Curing Science to Make Packaging That Preserves Terpenes, Maintains Weight

Cannabinoid and terpene degradation remain some of the biggest problems in the market.

January 23, 2026

Caroline Riggs: The Competitive Advantage of Being a Single State Operator

How Copper State Farms improved customer retention and loyalty programs and increased transaction size, driving top line revenue.

January 23, 2026