Edible Brands, the parent company of the iconic Edible Arrangements, is taking a logical next step into the hemp-derived THC market with the launch of an e-commerce marketplace, Edibles.com.
The platform launches in Texas on March 20, with plans to expand into legal markets across the Southeast, including Florida and Georgia. Select products will also be available for nationwide shipping where legally permitted in the coming weeks, broadening accessibility. The company is also preparing a flagship store in Atlanta’s Inman Park neighborhood, a location will serve as a prototype for a limited franchising program.
"This is a defining moment for the hemp industry. A high-quality marketplace like Edibles.com has the power to reshape the future of THC products and drive the long-term industry growth we've all been working toward," said Jake Bullock, co-founder and CEO of Cann.
The new company will be led by cannabis industry veteran Thomas Winstanley, who serves as executive vice president for Edibles.com. Winstanley previously served as the chief marketing officer of Theory Wellness, where he played a role in growing one of the largest independent, vertically integrated cannabis companies on the East Coast.
"The hemp industry is evolving rapidly, but consumers still face challenges with perception, education, and accessibility," said Somia Farid Silber, CEO of Edible Brands. "We needed a leader with deep expertise in brand-building and regulatory navigation, and Thomas is the ideal choice to bring our vision for Edibles.com to life. His ability to create seamless consumer experiences—integrating product innovation, operations, and retail—sets him apart. We’re making it easier than ever for consumers to access premium, vetted products with the convenience they expect today.”
