LeafLink released its annual Wholesale Cannabis Pricing Guide, providing market data from 18 US cannabis markets in five product categories – flower, cartridges, concentrates, edibles & ingestibles, and pre-rolls. The guide offers an analysis of sales performance for the five categories and year-over-year market differences. The dataset provides national and market-level pricing trends and insights for industry operators to use including breakdowns of wholesale cannabis pricing across the various categories. Based on feedback, LeafLink has also included a national breakdown of subcategory sales trends.
Download a free copy of LeafLink's 2025 Wholesale Pricing Guide here.
For this year's guide, LeafLink analyzed $5 billion of wholesale orders across 398,000 SKUs placed in 2024. Four new markets were added to this year's guide bringing the total to 18. Markets include: Alaska, Arizona, Arkansas, California, Colorado, Maryland, Massachusetts, Michigan, Missouri, Mississippi, New Mexico, New York, Nevada, Ohio, Oklahoma, Oregon, Puerto Rico, and Washington.
Key findings from the report:
- Pricing Declines Across All Categories: Cannabis product prices decreased year-over-year across all major categories, with Cartridges (-12.04%) and Edibles & Ingestibles (-9.85%) experiencing the largest drops.
- Flower Remains Stable: Despite a slight decrease (-3.04%), Flower products maintained relatively stable prices compared to other categories.
- Highly Diverse Market: The cannabis market is highly diversified. In this Guide alone, nearly 400,000 unique SKUs were analyzed with Flower products being the main contributor (141,488 unique SKUs).
- Pre-Rolls Were the Most Stable: Pre-Rolls showed the smallest year-over-year pricing fluctuation (-0.67%), indicating stable demand and pricing within this category. In some markets like Massachusetts and New York, the price for Pre-Rolls increased significantly (+69%) compared to the year prior.
- Challenges Persist, but so Does Growth: Although the cannabis industry continues to face regulatory challenges and saw declines across pricing in most markets and categories, legal sales surpassed $32.6 billion—an 11.4% increase from 2023.
