Opry Entertainment Group (OEG) and Señorita, a THC margarita brand from RYTHM, have signed a multi-year partnership to bring the brand to select venues across OEG's portfolio of live entertainment destinations.
As the official THC beverage partner, the delicious agave-based cocktails will be available at the Grand Ole Opry, Category 10 Nashville, and Ascend Federal Credit Union Amphitheater in Nashville, Tennessee; ACL Live at The Moody Theater in Austin, Texas; and Ole Red locations in Nashville, Tennessee, Orlando, Florida and Tishomingo, Oklahoma.
The partnership extends the presence of THC beverages in live entertainment.
Now available at the participating OEG venues, each 12 oz can of Señorita contains 5mg of hemp-derived THC.
“As America’s THC Company, RYTHM is partnering with some of the most iconic and important music venues across the country, and Opry Entertainment Group is at the top of that list,” said Ben Kovler, Chairman and Interim Chief Executive Officer of RYTHM, Inc. “Señorita and live music share a common purpose of bringing people together. With leading venue partners like OEG, we are bringing a modern, non-alcoholic alternative to legendary stages where music lovers come to connect and create memorable moments.”
“Our priority is delivering an exceptional guest experience at every venue, and that starts with offering high-quality food and beverage options,” said Ron Kerere, Vice President of F&B Operations at Opry Entertainment Group. “As guest preferences continue to evolve, we are pleased to partner with Señorita to introduce alcohol-free beverage offerings at select venues across the country.”
The OEG partnership adds to a growing roster of live entertainment venues now serving Señorita. The brand made history at Chicago's United Center earlier this year as the first THC beverages available at a major U.S. arena, alongside RYTHM Beverages. Last week, RYTHM announced Señorita and RYTHM will be available at Chicago’s Navy Pier this summer as its official THC beverage partner. Señorita has also expanded to Chicago's 16" on Center venues, including The Salt Shed, and Georgia-based Oak View Group venues.
