Cali Sober Distribution is launching Louisiana, which it said makes it the first woman-owned distribution company built exclusively for THC-infused, functional, and zero-proof beverages operating in the state.
“Most distributors still treat THC and functional beverages as secondary categories,” said Founder and President Monica Olano. “We built a company where these products are the priority. This category deserves intentional leadership, not a spot wedged between legacy alcohol brands.”
The company launches with a portfolio that includes Hyde’s Hail Mary, Cali Sober, Utokia, Grow Cannabis, Hippie Water and Happie.
In 2024, Louisiana added mandatory processors and distributors to the hemp beverage supply chain, a move that Cali Sober said has made the state one of the most difficult markets for brands to enter. The company said many producers opted out entirely.
"Brands were not avoiding Louisiana. They were boxed out of it. We built the path they needed," Olano said.
