Chicago's United Center, one of the largest live entertainment venues in the U.S., is making history as the first major arena to offer THC beverages.
The arena has entered a new multi-year partnership with Chicago-based brands Señorita and RYTHM to make THC beverages available at concerts and live events.
United Center guests can now enjoy Señorita and RYTHM hemp-derived THC drinks at the majority of concerts, shows, and special events throughout the year with multiple points of sale throughout the venue, including grab-and-go stations, bars, and a dedicated Señorita mobile branded bar.
“This partnership is a major milestone for the city of Chicago, and we are proud to partner with the United Center to offer Illinois’ leading THC beverages,” said RYTHM CEO Ben Kovler in a statement. “Bringing Señorita and RYTHM to the United Center reflects a simple truth: consumers want non-alcoholic options, and leading venues are responding. The United Center is one of the world’s premier venues and continues to set the standard for live entertainment with the introduction of these modern, responsible options.”
Señorita and RYTHM will officially kick off the partnership at the beginning of February with special giveaways and non-infused samples at two shows: The New Edition Way Tour with New Edition, Boyz II Men, and Toni Braxton on February 4, and the Life Is a Highway Tour with Rascal Flatts, Lauren Alaina, and Chris Lane on February 6.
"We are excited to introduce Señorita and RYTHM to the live entertainment space,” said Joe Myhra, chief operating officer at the United Center, in a statement. “As we continue to evolve offerings for our guests, RYTHM’s Chicago roots made its beverage line a natural fit for the United Center experience.”
The initial lineup will include four 5 mg hemp-derived THC options. Señorita will be available in three flavors: Lime Jalapeño Margarita, Mango Margarita, and Grapefruit Palom. RYTHM offerings will include its sativa beverage, pairing mandarin orange with natural caffeine.
