Kiva Sales & Service (KSS) today announced a strategic combination with Petalfast to create a large-scale cannabis distribution company with operations across California, Arizona and beyond.
The transaction expands commercial capacity by preserving and enhancing both teams' sales organizations, ensuring continuity for all partners. Suppliers and buyers will maintain their existing relationships without disruption while enjoying expanded capabilities and services.
Long-term, this structure provides the foundation for two dedicated selling divisions organized by category segmentation, allowing each team to develop deeper expertise and sharper market positioning.
Central to the combined organization is the launch of KSS Lite, a streamlined distribution tier engineered for brands that prefer to lead their own sales efforts. While KSS continues to offer its "Full Partnership" model — celebrated for deep retail collaboration and guaranteed remittance — KSS Lite provides the logistical precision and retail access of the KSS network without the full-service overhead.
KSS' digital marketplace, KSS Live, will also position the combined organization as a leading player, expanding capabilities and improving service on behalf of all partners. KSS Live boasts a 60% buyer adoption rate, making it one of the most powerful ordering platforms in the industry. For self-managed brands, the marketplace delivers visibility and buyer access typically reserved for those with large field sales teams. For full-service partners, it layers cutting-edge technology over human sales execution — an approach competitors cannot easily replicate.
Concurrent with the transition, Scott Palmer will lead the combined board, which will evaluate the long-term leadership needs required to build on the companies' joint success in California and Arizona, and future expansion into promising markets like New York and New Jersey.
