Cheech and Chong's Global Holding Company announced a new distribution partnership with Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and the largest broker in Canada.
"We've spent more than 50 years helping change the conversation around cannabis," said Tommy Chong, co-founder of Cheech and Chong's Global Holding Co. "To see products like ours showing up in more places and reaching more people... that's how you know things are really changing."
Cheech Marin, co-founder of Cheech and Chong's Global Holding Co., added, "What excites me most is access. When partners like Breakthru get involved, it means more folks can find products they trust. That's good for people and good for the future of the plant."
"Cheech & Chong bring decades of cultural recognition and consumer trust, and pairing that with Breakthru's scale and retailer relationships creates a powerful combination," said Ted Whitney, Chief Beverage Officer of Cheech and Chong's Global Holding Company. "Growing this category in a meaningful way requires partners of real significance. Expanded distribution ultimately gives more adult consumers better access to products they're seeking for recreation and relaxation."
"We're excited to partner with Cheech & Chong to expand access to Delta-9, hemp-derived THC beverages in a thoughtful and responsible way," said Drew Levinson, Vice President of New Business at Breakthru Beverage Group. "As consumer preferences continue to evolve, we see growing interest in alternative beverage options. Our scale, strong customer relationships, and operational excellence position us well to help build this emerging category alongside trusted, culturally relevant brands like Cheech & Chong."
Initially launching in Minnesota, the partnership is expected to expand into additional markets as the companies continue building distribution and supporting retailers entering the hemp-derived THC beverage category.
Cheech & Chong's beverage portfolio includes a range of hemp-derived THC drinks designed for adult consumers seeking a modern alternative to traditional alcohol products. All products are third-party tested and manufactured to meet strict quality and compliance standards.
