Willie's Remedy+ today announced a $15 million Series A funding round to accelerate national retail expansion and continue product innovation.
The funding should help the company capitalize on recent growth. In less than a year since launch, Willie's Remedy+ said it has already sold more than 400,000 bottles.
"This funding marks a major milestone as we build on our early momentum and bring Willie's Remedy+ to shelves across the country," said Greg Serrao, co-founder and CEO of JuneShine Brands, which provides sales, marketing, and distribution services to the brand. "We've proven demand online, and now we're ready to replicate that success at retail."
Each beverage is made with USA-grown, hemp-derived THC, blended with CBD, CBG, and L-theanine. Effects typically begin within 15–30 minutes and taper after one to one-and-a-half hours.
"The biggest killer on the planet is stress, and I still think the best medicine is — and always has been — cannabis," said Willie Nelson in a statement. "I gave up alcohol and tobacco a long time ago and switched to pot. Marijuana should be recognized for what it is: a remedy. I'm excited to share my remedy with the world."
Nelson has also been a vocal advocate for responsible hemp regulation, urging lawmakers to reject efforts to ban hemp at the federal level. "Banning hemp won't solve problems," Nelson said. "Smart regulation will."
Willie's Remedy+ is gearing up for expansion with retail partners including Total Wine, Lowe's, Binny's, TXB, and others nationwide in 2026. The brand plans to launch with a 10-SKU portfolio, including 750ml THC-Infused Spirits, 12oz THC-Infused Seltzers in flavors like Strawberry Watermelon, Black Cherry Lime, and Passion Fruit Orange Guava, and 2oz THC-Infused Shots mirroring the flagship spirit flavors.
Willie's Remedy+ also gives back to the farming community, beginning with a $40,000 donation to Willie Nelson's Farm Aid Foundation, supporting small American farmers with plans for continued contributions.
