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4Front Ventures Launches New Cannabis Flower Brand Mission

It's rolling out in Massachusetts first.

4 Front Ventures Corp 4 Front Ventures Unveils Mission A Signatu
4Front Ventures

4Front Ventures, a vertically integrated, multi-state cannabis operator and retailer, has launched Mission Cannabis, its new flower brand. Mission is now available at all Mission Dispensaries in Massachusetts. It will soon be available in Illinois as well, with the rollout anticipated in the coming days.

Mission features a range of THC levels tailored to provide a variety of potential experiences. The company said its genetic library for Mission flower is backed by more than five years of breeding for expressive genetic traits, and commercial attractiveness of strains.

In celebration of the launch, Mission Dispensaries will offer branded giveaways and host special events at select locations.

Mission's launch in Massachusetts presents an initial collection of strains: the sativas Lemon Fatman and Crazy Hazy; indicas like Booberry Cookies, Mandarin Zkittles, Scooby Snacks, and Washington Apple; plus, the hybrids Frozen Coke and Cheetah Piss. In Illinois, the introduction will include the hybrid Apples & Bananas, indicas Banana Puddintain, Duct Tape, and the Crazy Hazy sativa, also offered in Massachusetts. Additional strains are expected to be released.

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