Cheech & Chong are entering beverage category with Agua Yesca, a new hemp-derived THC beverage inspired by Mexican agua fresca.
The new beverage will begin its first production run in mid-November, just weeks before federal restrictions on hemp-derived THC products are scheduled to take effect on December 11, 2026. Agua Yesca is expected to be available on CheechAndChong.com before Thanksgiving, with a rollout to select retail partners beginning in early December.
The company said the timing of the launch is a reflection of its confidence in the future of the category.
"There's no question that this is a challenging moment for our industry, but we're not building this company around the next 30 days. We're building it around the next 30 years," said Brandon Harshbarger, president of Cheech and Chong's Global Holding Company, in a statement. "While others are understandably pulling back, we're continuing to invest in innovation, production and the partners who have helped build this category. We're optimistic that lawmakers will recognize the value of a responsibly regulated hemp market, and we're putting our money where our mouth is. Agua Yesca is a reflection of that confidence and our commitment to being here for the long haul."
Agua Yesca's initial production run will feature 10 mg of hemp-derived THC per 12-ounce can, with a 5 mg option also planned as the brand expands its offerings. Both formulations are being developed with flexibility in mind, allowing Cheech & Chong to tailor distribution to the specific regulations and consumer preferences of each market.
