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Ayr Wellness Closes Acquisition of Levia

The company's proprietary technology enables the rapid onset of the effects of THC.

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MIAMI -- Ayr Wellness Inc., a vertically integrated multi-state cannabis operator, announced Tuesday that it has closed the acquisition of Cultivauna LLC, the owner of Levia branded cannabis-infused seltzers and water-soluble tinctures.

“Bringing Levia into the Ayr family represents a key addition to our portfolio of high-quality, branded offerings,” said Jonathan Sandelman, founder, chairman and CEO of Ayr. “We look forward to expanding the presence of Levia’s seltzers and water-soluble tinctures across our multi-state footprint, while bringing new, innovative form factors to life, like beverage enhancers. With a fast-acting formula and great taste, we believe Levia will be a crucial component in expanding our reach to new and existing consumers who seek a predictable and familiar cannabis experience.”

Levia uses a proprietary technology which provides for rapid onset of the effects of THC, typically 15-20 minutes with lasting effects up to 3 hours, allowing for a more consistent consumption experience compared to many edible products.

The ownership transition was approved by the Massachusetts Cannabis Control Commission on Feb. 10. Terms of the transaction can be found in the company's Sept. 7, 2021, announcement.

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