Cann, a THC-infused beverage, has hired Jeff Chassner as its new vice president of Sales. Jeff brings an impressive beverage resume to the team, having previously worked with industry leading brands from MillerCoors and high-growth start-ups like BeatBox.
Chassner will join Cann’s executive leadership team, and be responsible for leading Cann’s retail sales operations across the United States. Chassner is joining Cann at a critical time for the THC beverage industry. His focus will be on expanding Cann’s distribution through traditional retail channels and on supporting the continued growth of the brand. Currently, the brand is available in 5,000 retail doors within 30 states, and is shoppable online in over 35 states.
“As the pioneer of microdosed THC beverages, Cann has seen multiple phases of retail growth and the next phase will be the most essential to our growth,” explained Co-Founder and CEO of Cann, Jake Bullock. “As mainstream retailers clamour to adopt the THC beverage category, we’re ecstatic to have Jeff driving Cann’s adoption, as he’s done so successfully at BeatBox, New Realm, and others.”
Chassner was most recently the Chief Sales Officer of New Realm Brewing for over five years, where his dynamic strategic approach doubled off-site distribution sales. Prior to his experience at New Realm Brewing, Chassner scaled beverage brands, including BeatBox, SweetWater Brewing Company, and MillerCoors.
While the VP of National Sales at BeatBox, Chassner led the company to 15x revenue growth in just three years, and successfully transitioned the brand’s distribution network, which transformed sales. Now at Cann, Chassner intends to adopt this same growth-oriented approach to catapult the brand into a new wave of growth.
“I’ve been a fan of Cann since its launch, and it’s an honor to join the company at such an exciting time,” said Chassner. “I look forward to building on Cann’s growth and continuing to drive its sales strategy in innovative and bold ways.”
