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Ascend Launches Value Brand

Simply Herb will address the need for affordable, everyday products.

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CNW Group/Ascend Wellness Holdings Inc./PRNewswire

NEW YORK β€” Ascend Wellness Holdings Inc., a multi-state, vertically integrated cannabis operator, on Monday announced the launch of Simply Herb, a "value" cannabis brand, in Illinois, Massachusetts and Michigan.

Simply Herb is the newest addition to AWH's growing brand portfolio. According to company estimates based on BDSA market data, 25% of industry sales in AWH's operating markets are driven by the "value" category. AWH is launching Simply Herb to address the need for excellent everyday, affordable products suitable for any occasion. Simply Herb offers the quality of all Ascend cannabis with the accessibility of a lower price, perfect for the cost-conscious shopper and the daily smoker. Featuring simple, clean packaging, Simply Herb is an easy-going, flower-focused brand with no frills. The brand is produced at AWH's state-of-the-art cultivation facilities and will offer AWH SKUs, including flower, pre-rolls, popcorn, and shake options.

"Cannabis can better the lives of so many, yet high prices continue to bar value-oriented consumers from being able to reap the benefits of the plant," said Abner Kurtin, founder and CEO of AWH. "AWH created Simply Herb because enjoying the plant should not have to come at a high price. Historically, AWH's in-house brands included a 'best' brand, Ozone Reserve, and a 'better' brand, Ozone. By adding Simply Herb, a value brand, to our portfolio we are able to round out our offering to cater to every buyer."

AWH is hosting a variety of activations at their retail locations throughout Illinois, Massachusetts and Michigan to usher Simply Herb into these booming markets. The events will include budtender training and incentive programs, store takeovers, and pop-up events.

Simply Herb launched at Ascend retail locations in Massachusetts, Michigan and Illinois on March 7. Product formats available at launch across states will include Popcorn and Shake in 7g, 14g, and 1lb sizes, Flower in 1lb and 3.5g sizes as well as 1g Pre-Rolls. Wholesale availability will commence in the same states later in the week.

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