The National Basketball Players Association (NBPA) announced a new multi-year partnership with Re+Play, a wellness and recovery line of Harrington Wellness, designating Re+Play as an official partner of the NBPA.
The multi-year product development plan intends to boost distribution for recovery products including topicals, kinesiology tape, and massage guns.
“Re+Play’s partnership with the NBPA will provide consumers with a wealth of trusted, technology-driven products, to help them recover like a pro,” said Al Harrington, CEO of Harrington Wellness and former player and member of the NBPA. “As we move into the next phase of the Re+Play brand with our strategic partners at Amazon, the NBPA, and Walmart, we are excited to once again reimagine how we help athletes of all levels recover from pain with CBD and other innovative technology.”
The first product release from this new partnership is a line of proprietarily formulated recovery creams — developed in partnership with Avicanna, a biopharmaceutical company focused on the development of plant-derived cannabinoid-based products.
“It was important that we developed a product that was clearly evidence-based and targeted at improving muscle recovery,” said Dr. Sanford Kunkel, Chief Medical Officer, Harrington Wellness & Re+Play. “Through our partnership with Avicanna—we were able to develop our line at its R&D headquarters in the Johnson & Johnson Innovation Center, JLABS, giving us a significant competitive product advantage.’’
