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Cannabis HR Firm Names Deborah Saneman CEO

The company is expanding services into all cannabis-related businesses, including ancillary.

Deborah Saneman has been appointed as chief executive officer at Würk.
Deborah Saneman has been appointed as chief executive officer at Würk.

Würk, a human capital management (HCM) company for the cannabis industry, this week announced that Deborah Saneman has been appointed as chief executive officer, while Scott Kenyon will remain executive chairman.

Saneman has served as chief operating officer for nearly two years, where she has been integral in leading processes across the organization, implementing business strategies and promoting an ethical, encouraging work culture.

Watch: Deborah Saneman: Human Capital Management Firms Were Failing Cannabis Companies

Prior to Würk, she spent two decades in financial services, consulting and payroll, even serving as president of the Independent Payroll Providers Association. Saneman has been diligently working alongside Kenyon to ensure a seamless transition.

Kenyon joined Würk in 2018 and was instrumental in helping the company scale operations, create growth opportunities and meet increasing demand. Kenyon was appointed as temporary CEO for 90 days in 2021, which evolved into two years in the position. As executive chairman, Kenyon will focus on long-term strategic initiatives and innovation for the company. He will also be returning to Applaudo Studios, a software development solutions company he co-founded in 2013.

Over the past few years, Würk has grown into a larger role in cannabis. The company is now shifting into all cannabis-related businesses, including ancillary.

In the last 12 months, Würk has continued to grow market share, holding more than 70% of the combined medium and enterprise HRIS technology market. Additionally, Würk works with 80% of the nation’s top MSOs.

Würk allows cannabis companies to manage payroll, human resources, timekeeping, scheduling and tax compliance, and minimizes compliance risks in the ever-changing cannabis regulatory environment.

The company uses its expertise to provide guidance on 280E tax law, accounting and compliant banking.

Würk is the first payroll provider, and only the third company in the cannabis technology industry, to complete a System and Organization Controls (SOC) 1 Type 2 Audit of systematic controls by a third party CPA firm.

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