With federal cannabis reform at a pivotal juncture, the National Cannabis Industry Association (NCIA) has unanimously elected Adam Rosenberg, a seasoned industry leader and advisor to the Vlasic cannabis portfolio, as the first-ever board member to serve as Chairman of the Board in his first term. Rosenberg's appointment signals NCIA's commitment to accelerating policy change and unifying businesses as federal discussions intensify.
Rosenberg's journey in cannabis began in a pain management clinic, where he saw patients turn to cannabis for relief. Recognizing its transformative therapeutic potential, he pivoted from medicine to cannabis advocacy and business, committed to making safe, affordable access a reality. While attending the University of Michigan, he founded the first student organization focused on education and professional development in the cannabis industry.
A longtime advocate for cannabis policy and plant-based innovation, Rosenberg has shaped strategies for major companies like Vlasic Bioscience, the cannabis and hemp conglomerate founded by the Vlasic family, known for building America's most recognizable pickle brand. Together with Rosenberg, Vlasic Bioscience is expanding its support for NCIA, including a partnership on the upcoming "Vlasic Classic" charity golf events.
With experience spanning the entire cannabis supply chain, investment, education, and regulatory policy, Rosenberg brings a unique perspective to NCIA's leadership. His ability to connect legacy operators, emerging businesses, and major investors will play a crucial role in strengthening industry unity at a time when federal reform is within reach.
