
Pure Sunfarms, a wholly owned subsidiary of Village Farms International, today unveiled its new logo, website and suite of packaging paying tribute to the cannabis of its flagship brand, Pure Sunfarms.
To mark the companyβs ongoing commitment to continuous quality enhancements, Pure Sunfarms is introducing an updated line of color-coded packaging with more informative labels and a new brand website to match.
βWeβve built a reputation for elevating the cannabis experience across Canada through our innovative drying and packaging processes, hand-detailing, and rigorous quality inspections. Consumers were quick to take notice of the bigger, better buds in their packs as we started to roll them out, and weβre proud that the packaging coming to market will reflect the effort our team has put into our quality improvements,β said Orville Bovenschen, President of Pure Sunfarms.
The Pure Sunfarms brandβs signature green colour will continue to be featured for all packaging of dried flower products, while new colours will be introduced for vape, pre-roll and concentrate offerings to reflect consumersβ shopping habits. Pure Sunfarmsβ Pink Kush, which continues to maintain its #1 spot as Ontarioβs top selling strain in 20231, will receive special treatment with custom pink coloured packaging.
Orville Bovenschen went on to say, βThe bold new look launched today, aligns with the quality improvements and consistency of the Pure Sunfarms brand. Itβs a promise we aim to keep and continue to build on into the future.β
As part of the companyβs commitment to transparency, the new packaging design also features more information on dried flower labels, including potency, lineage, terpene percentage, key terpenes, and key aromas. New packaging will begin rolling out across the country this month, starting with dried flower.