Cannabis brand Pleasantrees debuted its "Enjoy More" campaign alongside a 'Never Remediated' pledge to consumers, claiming to have never remediated a single gram of cannabis flower since being founded in 2018.
The company said the campaign is about shining a light on remediation – a process that it said removes undesirable elements like pesticides, heavy metals or mold, from cannabis flower by using various methodologies of radiation.
"While remediation mitigates harmful elements and allows cannabis to pass state regulatory standards, it results in dead pathogens that remain on the flower. Additionally, the remediation process destroys the flower's natural terpenes and cannabinoids, making the cannabis product less flavorful and potent," the company wrote.
"The 'Enjoy More' campaign has always been about quality," said Ryan Wood, Creative Director of Pleasantrees. "It's about how the quality of Pleasantrees' products helps people enjoy their quality time however they choose – because, at its core, cannabis is a tremendous plant that has the unique ability to enhance or elevate different aspects of someone's everyday life."
The campaign's feature video includes different scenarios depicting how Pleasantrees' customers share or experience cannabis. As part of the campaign, Pleasantrees re-launched its e-commerce website putting the customer's online experience at the forefront by using a design-forward approach. Later this year, the retailer will release a shoppable box curated with its core products spanning from pre-packaged flower to a cannabis-infused beverage.
