Will Read: How to Create a Memorable Experience for Cannabis Customers

Normalizing cannabis branding by bringing mainstream marketing strategies to an industry still fighting stigma.

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This week, Will Read, founder and CEO of CannaPlanners, joins the Cannabis Equipment News podcast.

Will Read is immensely grateful to serve the cannabis industry. He has loved the plant since he was 12 years old and it remains a big part of his identity. However, his professional career didn't start in cannabis.

Read has been described as a "nomadic musician turned Apple tech wiz turned cannabis industry marketing titan," but he may have never started CannaPlanners, if he hadn't been fired from a previous post.

CannaPlanners strives to normalize cannabis branding by bringing mainstream marketing and branding strategies into an industry still fighting stigma.

He employs a team of web designers, developers, marketers and creative minds who help cannabis businesses create a powerful brand and a strong digital presence.

Please make sure to like, subscribe and share the podcast. You could also help us out by giving the podcast a positive review. Finally, to email the podcast or suggest a potential guest, you can reach David Mantey at [email protected].

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