Petalfast, a marketing and sales agency for the cannabis industry, announced a partnership with Turning Point Brands to drive distribution expansion of their rolling paper brand, Zig-Zag.
Turning Point is a manufacturer and distributor of national branded consumer products, including alternative smoking accessories and consumables.
Zig-Zag has been around for more than 140 years but Turning Point acquired the license to distribute Zig-Zag in North America in 1997. Since then, the company has offered Zig-Zag in a range of styles including the classic French Orange, Organic Hemp, Unbleached and Ultra-thin papers.
Under the terms of the agreement, Petalfast will provide full service sales and marketing support to Zig-Zag and its full complement of products in the cannabis retail channel throughout the state of California.
“When a brand has a rich and impactful history, it opens the door to a variety of powerful opportunities,” said Petalfast CEO Jason Vegotsky. “We are excited to work with the Turning Point team to drive Zig-Zag’s leading portfolio into new channels of distribution while diversifying the Petalfast portfolio of offerings for our retail customers. Modeling Zig-Zag’s success in traditional retail outlets, like convenience stores, alongside the Petalfast team’s marketing and sales expertise in the cannabis industry, creates a real win-win combination.”
“We are excited by our new partnership with Petalfast as it is highly complementary to our own efforts to leverage Zig-Zag’s unique brand proposition and penetrate new channels to meet the needs of today’s consumer,” said Summer Frein, Chief Marketing Officer of Turning Point.