Petalfast, Turning Point Seek to Boost Distribution of Zig-Zag

The company's are looking to expand the brand in cannabis retail channels throughout the state of California.
The company's are looking to expand the brand in cannabis retail channels throughout the state of California.
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Petalfast, a marketing and sales agency for the cannabis industry, announced a partnership with Turning Point Brands to drive distribution expansion of their rolling paper brand, Zig-Zag.

Turning Point is a manufacturer and distributor of national branded consumer products, including alternative smoking accessories and consumables.

Zig-Zag has been around for more than 140 years but Turning Point acquired the license to distribute Zig-Zag in North America in 1997. Since then, the company has offered Zig-Zag in a range of styles including the classic French Orange, Organic Hemp, Unbleached and Ultra-thin papers.

Under the terms of the agreement, Petalfast will provide full service sales and marketing support to Zig-Zag and its full complement of products in the cannabis retail channel throughout the state of California.

“When a brand has a rich and impactful history, it opens the door to a variety of powerful opportunities,” said Petalfast CEO Jason Vegotsky. “We are excited to work with the Turning Point team to drive Zig-Zag’s leading portfolio into new channels of distribution while diversifying the Petalfast portfolio of offerings for our retail customers. Modeling Zig-Zag’s success in traditional retail outlets, like convenience stores, alongside the Petalfast team’s marketing and sales expertise in the cannabis industry, creates a real win-win combination.”

“We are excited by our new partnership with Petalfast as it is highly complementary to our own efforts to leverage Zig-Zag’s unique brand proposition and penetrate new channels to meet the needs of today’s consumer,” said Summer Frein, Chief Marketing Officer of Turning Point.

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